Once you’ve strategically targeted the keywords your site has the potential to rank for, you will want to establish a content plan. Suggested resource to learn more : Unlock the SEO Potential of Low Competition and Long-Tail Keywords 2. 15% of all Google searches have never been searched before–This leaves plenty of opportunities to capture searchers. Keep in mind that you will want to target long-tail keywords during the keyword research process. Then use the Keyword Researcher and competitor research to learn more about the keywords you want to target and have a higher probability of ranking for. We recommend beginning with Google Suggest. However, knowing where to begin can be a monumental task. Your keywords are key to getting Google’s attention–this is why choosing the best keywords for your site is a vital step in becoming discoverable on Google and other search engines. Building a library of SEO-optimized content takes time and skill, but is well worth the investment. When it comes to rankability–your site needs quality content that follows keyword best practices. Suggested resource to learn more : Learn more about SearchAtlas SEO Content Creation Checklist Metrics tracking and deep data analysis.SearchAtlas is a full suite of SEO tools to tackle every aspect of SEO, including: Using SEO software that helps to make tracking your SEO campaigns and create the best content can give you a headstart in improving your site’s SERP rankings. Suggested resource to learn more : Get Started with Analytics 5. In fact, you can even link the two, so you can find all of your site visitor metrics in one place. Setting up your Google Analytics account is similar to setting up Search Console. While GSC provides you with a wealth of data regarding your site’s organic traffic and search engine crawlability, GA gives you data about all site visitors. Google Analytics is the perfect complement to Google Search Console. Suggested resource to learn more : Voice Search Optimization: An Updated & Comprehensive Guide 4. Furthermore, Bing’s Webmaster Tools are easy to use. This means if you’re a locally-based business, you want to make optimizing for voice search a priority. While Google receives about 92% of the global search share, Bing does receive almost 3% of searches–many of which are via Amazon’s Alexa. Set Up an Account with Bing Webmaster Tools Suggested resource to learn more : How to Use Google Search Console for SEO 3. See which of your URLs performance the best in search results.Learn which keywords your site ranks for.While Google Search Console can be confusing at first, we recommend you spend some time over the next month becoming familiar with the reports this tool provides. This free SEO tool provides you with a great depth of insight into how Google views your websites, how you’re performing on their search engine results pages (SERPs), and your site’s Core Web Vitals. Google Search Console is like an EKG for your website’s SEO health. Create Your Google Search Console Account Suggested resource to learn more: LinkGraph’s Complete SEO Glossary 2. Arming yourself with an SEO glossary can help you build your confidence and propel you beyond the learning curve. ![]() Plunging into the world of search engine optimization requires learning a lot of new terms. So, if you’re starting from scratch, start here: 1. Beginning with SEO best practices and being able to start tracking your site’s organic traffic metrics is a bit more important. While you can dive right into adding schema markup to every page on your site, you may want to hold off on a task like that. Begin with the Basics: SEO Foundational Setup In the printable or editable version of this checklist, you will find that the * indicates a task that is best revisited quarterly.Īdditionally, to prevent you from getting overwhelmed, we’ve listed each task in order of importance. This means that you will need to revisit some tasks over time while others are one-and-done. There’s no denying that SEO is a dynamic art and science. We hope you will also take advantage of the downloadable SEO Checklist, Downloadable SEO Checklist for Presentations or Google Doc SEO Checklist to track your SEO progress as you work.Īre you ready to check off some tasks and watch your organic traffic climb? Let’s get started. To make the process easier, we’ve created this 2022 SEO checklist.Īs you go through the SEO process this year, use this checklist as a resource to help you multi-task the differing aspects of SEO, schedule items in a logical order, and prioritize more impactful actions. However, the broad and complex field of SEO can feel overwhelming, especially if you try to implement everything you can all at once. If your business goal this year is to increase your website’s traffic, your best bet is to start with search engine optimization (SEO).
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